Breathe is built on a simple idea: stop for a minute. Sit down. Take a breath. That's it. No endless routines, no impossible expectations, just a reminder that the smallest pause can be the beginning of greater clarity, balance, and a more intentional way of living.
Friends & Strangers was engaged to create the strategy, identity, and brand system for Breathe. Inspired by the restorative power of mindful living, we created a visual and verbal language that reflects the brand's values of presence, balance, and wellbeing, building a distinctive identity that ensures consistency, recognition, and a meaningful connection across every touchpoint.
Branding
Brand Strategy
Naming
Social Media
Copywriting
Branding
Brand Strategy
Naming
Social Media
Copywriting
© 2026 Friends & Strangers — All rights reserved.
""
After travelling through India, I returned home with a completely different perspective on life. Breathe was created to bring a small piece of that experience back with me, as a reminder to slow down, shut the f*ck up, and appreciate the power of a simple breath.
Lara Woodburn
Founder & Practitioner
© 2026 Friends & Strangers — All rights reserved.
""
After travelling through India, I returned home with a completely different perspective on life. Breathe was created to bring a small piece of that experience back with me, as a reminder to slow down, shut the f*ck up, and appreciate the power of a simple breath.
Lara Woodburn
Founder & Practitioner
Friends & Strangers was engaged to create the strategy, identity, and brand system for Breathe. Inspired by the restorative power of mindful living, we created a visual and verbal language that reflects the brand's values of presence, balance, and wellbeing, building a distinctive identity that ensures consistency, recognition, and a meaningful connection across every touchpoint.
Breathe is built on a simple idea: stop for a minute. Sit down. Take a breath. That's it. No endless routines, no impossible expectations, just a reminder that the smallest pause can be the beginning of greater clarity, balance, and a more intentional way of living.
Brand Strategy
Branding
Naming
Social Media
Copywriting