Friends & Strangers was engaged to develop the strategy, identity, and visual language for With Cam. Our challenge was to create a brand that reflected Cam's genuine personality while breaking away from the clinical conventions of the counselling industry, resulting in an identity that feels approachable, confident, and unmistakably human.
For Cam, the opportunity was to redefine what a modern counselling practice could look and feel like. The identity needed to capture Cam's honest, down-to-earth approach while breaking away from the conventional language of the category, creating a brand that feels distinctly human, approachable, and built on genuine connection.
Brand Strategy
Naming
Branding
Web Design
Copywriting
© 2026 Friends & Strangers — All rights reserved.
© 2026 Friends & Strangers — All rights reserved.
© 2026 Friends & Strangers — All rights reserved.
© 2026 Friends & Strangers — All rights reserved.
© 2026 Friends & Strangers — All rights reserved.
For Cam, the opportunity was to redefine what a modern counselling practice could look and feel like. The identity needed to capture Cam's honest, down-to-earth approach while breaking away from the conventional language of the category, creating a brand that feels distinctly human, approachable, and built on genuine connection.
Friends & Strangers was engaged to develop the strategy, identity, and visual language for With Cam. Our challenge was to create a brand that reflected Cam's genuine personality while breaking away from the clinical conventions of the counselling industry, resulting in an identity that feels approachable, confident, and unmistakably human.
Branding
Brand Strategy
Naming
Web Design
Copywriting