Roots Real Estate was founded on the belief that finding a home is about more than square metres or sales, it’s about belonging. Deeply connected to Cape Town’s Southern Peninsula, the brand exists to help people discover places that reflect their lifestyle, values, and sense of community, offering a more personal and considered approach to real estate.
Brand Strategy
Branding
Web Design
Copywriting
We were asked to develop the strategy, identity, and digital experience for Roots Real Estate. Our challenge was to move beyond the conventions of the property industry, creating a brand and website that reflected Roots’ local expertise, genuine relationships, and community-first philosophy while establishing a distinctive presence in a highly competitive market.
© 2026 Friends & Strangers — All rights reserved.
© 2026 Friends & Strangers — All rights reserved.
Roots Real Estate was founded on the belief that finding a home is about more than square metres or sales, it’s about belonging. Deeply connected to Cape Town’s Southern Peninsula, the brand exists to help people discover places that reflect their lifestyle, values, and sense of community, offering a more personal and considered approach to real estate.
We were asked to develop the strategy, identity, and digital experience for Roots Real Estate. Our challenge was to move beyond the conventions of the property industry, creating a brand and website that reflected Roots’ local expertise, genuine relationships, and community-first philosophy while establishing a distinctive presence in a highly competitive market.
Branding
Brand Strategy
Web Design
Copywriting